Media Multicast made easy with cloudswXtch

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Media companies want to build dynamic workflows on the cloud, but clouds only support unicast workflows. This makes media workflows cumbersome as each stream would need to be configured for each reciever. Network provisioning and administration is complex, distributed, difficult to modify and must be be replicated for every workflow as shown below:

Unicast Playout in cloud without cloudSwXtch

Unicast Playout in cloud without cloudswXtch Unicast

With unicast there are a number of issues:

  • Network provisioning and administration is complex, distributed, difficult to modify and must be replicated for each channel or workflow
  • The users cannot add endpoints without reconfiguring servers
  • Larger VMs are required to support unicast which equates to higher cloud costs.
  • Disaster Recovery is difficult to execute
  • The load to the network is much larger
  • SMPTE 2110 - 100+x more bandwidth

Multicast Playout in cloud with cloudSwXtch Multicast

image(34) cloudSwXtch enables true and seamless IP-multicast. Using multicast instead of unicast optimizes your network configuration and reduces your cloud distribution and egress costs. In addition, receivers can dynamically subscribe and unsubscribe to your streams as workflows dictate. cloudSwXtch eliminates having to configure and unconfigure unicast streams to accommodate configuration changes.

Playout in cloud with cloudswXtch MC

With cloudSwXtch Multicast:

  • Network may be modified and extended simply by joining multicast groups, with powerful centralized control and monitoring.
  • Users can dynamically add new endpoints without playout server (or any other workflows/products) involvement.
  • VM Sizes are minimized to workflow/product needs
  • Disaster recovery is easy to set-up
  • Minimal network load